Sponsored Content /27 Apr 2018

‘The Science of Set-Up’: Air Transit’s Critical Role in Coordinating Formula One Grand Prix

The Republic of Azerbaijan holds the distinct privilege of hosting the acclaimed Formula One Grand Prix at close of this week, with a bevy of cargoes having arrived at the Heydar Aliyev International Airport, according to recent reports.

2016 first bared witness to Azerbaijan joining the prestigious Formula One circuit calendar, hosting the fastest street circuit in racing within the capital city of Baku. On April 27th, the event returns for a weekend of competition on a challenging and beautiful track.

And beyond those behind the steering wheels, the stakes are high. 425 million television viewers capture the Formula One every year, giving host nations and those corporate sponsors involved high-octane exposure, positioning said nation and by osmosis, the participating brands on the global sporting map alongside venues such as Monaco and Singapore.

These private and public actors each must play their role in bringing the ceremony of such a historic tradition to reality.

Indeed over 780 tons of cargo, including racing cars and equipment needed for maintenance and general organization of the competition, arrived by eight flights from a myriad of departure points such as Shanghai, Singapore and Bahrain, with more en route.

Most, if not all of the cargo was delivered by Azerbaijan’s Silk Way West Airlines.

Boons in technology have allowed for Silkway to embrace and exude enhanced, next generation air-transit coordination and service delivery for events of such milestone significance, especially those with such logistal intricacies.

For example, temperature itself becomes a critical component and factor in transport. Tires of racing cars are transported in special containers with a constantly maintained temperature of 20 degrees, as various trade press services have reported; uniformly in approach from each distinct departure location in the spirit of valid competition.

“It is the pleasure of Silkway West Airlines to champion the unique initiative of literally and figuratively bringing the Grand Prix to Azerbaijan,” said President and CEO of Silkway West Airlines, Wolfgang Meier. “There are a multitude of variables one must consider when executing such a complex, sporting competitively-scrutinized agenda, which requires attention to detail, experience of tackling coordination and logistics challenges from multiple vantage points, all with efficacy and trust. Again, we are privileged to play our role and look forward to a thrilling Grand Prix in Baku.”

The Azerbaijan Grand Prix will take place against the background of the old town Icheri Sheher, amidst silhouettes of the modern part of the city and vibrant views of the seafront of the Caspian Sea.

They will serve as both a benchmark in Baku’s distinction as host city and a testament to the logistical acumen and thought stewardship of players such as Silkway in efficiently bringing the accolade to the region in modern, stunningly organized fashion.

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