Paul Bloomfield is a PR and content specialist with nearly 15 years of experience working across a range of industries and vertical sectors. London born and bred, he started his career there working in some of the UKs top agencies doing communications for large UK and global brands such as GlaxoSmithKline consumer, Alliance and Leicester, and Specsavers. In 2014, Paul led the launch of the London 2012 Olympic Velodrome and VeloPark to the public and the world. He also worked with many pan-European brands before moving to Israel last year, including working in Berlin for a beauty start up in the lead up to their European launch across 12 countries. Recently, he joined Tel Aviv-based online communications agency, Percepto, as their Content Department Manager, where he manages content, social media strategy, and creative for high profile individuals and companies alike, with clients spanning from the U.S. to India, the UK to Kenya and everything in between.