INTERNATIONAL POLICY DIGEST

2025 promises to be a game changer for businesses around the globe.

2024 witnessed a wave of technological innovations, with AI serving as the common thread connecting them all. It’s clear that in 2025, artificial intelligence will remain at the forefront of business technology trends. But what specific trends will define the year ahead?

This article examines the direction of business technology in 2025, identifying six key trends. From AI-driven robotics to green tech innovations, learn more about the important developments that will shape the business landscape this year.

Key benefits of adopting new business technology

#1 Productivity boost
Businesses often adopt new technology to boost employee efficiency. This holds for most companies, as streamlined processes save time and help reduce manual work, increasing productivity at all levels.

#2 Improved customer experience
New technologies can also enhance the customer journey, resulting in improved customer relations and increased brand loyalty. For example, Depositphotos, one of the largest stock content marketplaces, offers AI-powered search filters, allowing their customers to find what they are looking for quickly.

#3 Advantage over competitors
The sooner your business adopts new technology, the better. Early adoption of new tools gives you a competitive edge. Additionally, technological flexibility can be beneficial in adapting to changing market trends and customer demands.

#4 Higher revenue
Many businesses experience a revenue boost following the adoption of new technology. According to McKinsey, 12% of companies are utilizing AI to generate new sources of revenue, and 63% of these organizations have experienced revenue growth of 10% or more.

#5 Better security
New technology often comes with better security patches that can help protect your business from cyber threats and data breaches. This way, you will have peace of mind over your company’s confidential information and customer data.

6 business technology trends that will dominate 2025

#1 AI-powered everything
In 2025, it’s hard to talk about tech trends without mentioning artificial intelligence in the same breath. This technology has changed everything: business processes, customer interactions, and global communications.

Every second category on Time’s 2024 Best Inventions list includes AI-powered solutions. Furthermore, reports from top research and consulting firms, such as Gartner and Deloitte, indicate that AI will be the main driver of technological progress in 2025.

So, this year, AI technology will become even more integrated into everyday business operations. From automating routine tasks for doctors to analyzing complex data sets for researchers, artificial intelligence will solve problems in more industries than ever before.

#2 Generative AI as a new technology in business
Until now, many companies have only been watching how generative AI evolves, but this year, they’ll finally put it to use. This is especially true for small business tech. While large organizations are using artificial intelligence to boost their revenues, small businesses can cut costs with generative AI.

Generative AI can help small businesses in IT simplify a variety of tasks. These include automating administrative tasks, generating ideas, creating content, managing products, recruiting processes, analyzing data, responding to customer service inquiries, generating leads, and forecasting trends.

#3 Zero Trust architecture in cybersecurity
As technology advances, so do cyber threats. They are becoming increasingly sophisticated, which forces businesses to implement more stringent security measures. As a result, the Zero Trust model is destined to become the standard approach to cybersecurity this year.

The Zero Trust security model means that every user and device must verify their identity before accessing any resources, regardless of whether they’re inside or outside the company’s network. Unlike traditional security models, Zero Trust doesn’t assume anyone can be trusted by default. Thus, the network is more secure and less vulnerable to cyberattacks.

#4 AI-driven robotics
Although most people may not realize it, robots have been helping businesses perform various tasks for a long time. Most often, to assemble products on manufacturing lines and sort items in warehouses.

This year alone, robots are expected to become increasingly prevalent in manufacturing. However, now, they will be more autonomous, thanks to artificial intelligence. All because the fusion of generative AI and robots has opened up new possibilities for businesses, and many will use it this year.

#5 Energy-efficient computing
Energy-efficient or green computing is the practice of producing, using, and disposing of computers and servers with minimal environmental impact. This includes everything from computer design to software architecture, code, and algorithms. The goal of green computing is to minimize energy consumption while maintaining efficiency.

This year, governments and companies worldwide will prioritize energy-efficient computing. Although it requires new hardware, cloud services, algorithms, and other tools, the long-term benefits outweigh the costs. By turning to green computing, businesses can reduce their carbon footprint and address legal, commercial, and social pressures to become more sustainable.

#6 Green Tech innovations
Artificial intelligence now powers many of the world’s largest tech companies. As these companies continue to grow and expand their operations, they need additional servers and data centers to handle the increasing volume of data. However, more energy and water are required to power and cool these facilities, which is harmful to the environment.

Many businesses are recognizing the issue and turning to green tech innovations that offer sustainable solutions for data center cooling. These include liquid immersion cooling and natural air-cooling systems, which are more energy-efficient and environmentally friendly. The liquid cooling market is projected to grow from $4.9 billion to $21.3 billion by 2030, highlighting a new trend toward sustainability in the tech sector.

Bottom line

Adapting to ever-changing business technology trends is what helps companies stay ahead. To remain competitive, it is essential to embrace change, try new trends, and continually seek innovative ways to work.